Avocent Worldwide
Avocent

Equinox Serial Hubs Deployed at 5,300 7-Eleven Stores

Serial Hub Deployment Improves Management at Branch Locations

Sunrise, FL, August 3, 2004 - Avocent (NASDAQ: AVCT), today announced that 7-Eleven, Inc., the largest chain in the convenience retailing industry, has deployed its Equinox serial hubs at 5,300 stores across the United States to simplify serial device connectivity over the network.

Equinox serial hubs provide centralized access over IP to business critical serial devices -- gas pump controllers, ICR, fuel-tank gauge, inventory-management system and Money Order at 5,300 7-Eleven stores in the United States. Providing true "Serial over IP" connectivity, the external Equinox serial hubs simplify structured wiring, using a single cost-effective CAT5 cable from the server to the Equinox serial hub for all serial communication. The Equinox serial hub provides unsurpassed surge protection and high-availability. And, most importantly, it makes management easier by facilitating network access to serial devices from a centralized location.

Equinox EquiView Plus management software allows technicians to remotely diagnose common connection failures and restore business-critical devices to proper operation quickly via an easy-to-use graphical interface. The software's valuable tools include port status monitors, loop-back tests, custom port labels and the ability to view serial and signaling using a real-time datascope.

"7-Eleven requires connectivity products to meet stringent requirements for functionality and reliability, as uptime is essential, especially in 24-hour locations," said Lu Cananza,
7-Eleven's director of retail information systems. "Equinox serial hubs provide an ideal solution in terms of performance and manageability. EquiView Plus management software provides our technicians with tools they need to efficiently manage devices from our centralized help-desk location."

"This project represents a big win for Equinox and illustrates the benefits that are causing major organizations to turn to Equinox for reliable serial connectivity," said Mitch Friend, vice president of sales for Equinox. "The convenience store environment is very demanding, and has a very low threshold for downtime-products must be reliable. We are very pleased that 7-Eleven has selected us as their partner."

Equinox provides high-speed serial connectivity products that integrate seamlessly into a variety of industry applications, where companies need a reliable and cost-effective serial connectivity solution to manage devices and data. The Equinox network-based appliance family is comprised of serial hubs and console managers. The flexible bus-based family includes a range of multiport serial adapters supplemented with connector panel and cabling convenience options for servers and workstations. For more information about Equinox and its solutions for serial connectivity management, go to www.equinox.com.


Media Contacts
:
Shannon Clemons
Avocent Corporation
256-217-1026
shannon.clemons@avocent.com


Kimberly Maxwell or Trisha King
NetPR
850-835-2694
kimberly@netpr.net
trisha@netpr.net



About Avocent Corporation
Avocent Corporation is the leading supplier of connectivity solutions for enterprise data centers, service providers and financial institutions worldwide. Branded products include switching, extension, intelligent platform management interface (IPMI), remote access and video display solutions. Additional information is available at: www.avocent.com

About 7-Eleven, Inc.
7 Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Headquartered in Dallas, Texas, 7-Eleven, Inc. operates or franchises approximately 5,800 7-Eleven stores in the United States and Canada and licenses approximately 20,500 7-Eleven stores in 17 other countries and U.S. territories throughout the world. During 2003, 7-Eleven stores worldwide generated total sales of more than $36 billion. Find out more online at www.7-Eleven.com.

Forward-Looking Statements
This press release contains statements that are forward-looking statements as defined within the U.S. Private Securities Litigation Reform Act of 1995. These include statements regarding market opportunity, product development, engineering and design activities, and product availability and operability. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from the statements made, including the risks associated with general economic conditions, risks attributable to future product demand, sales, and expenses, risks associated with product design efforts and the introduction of new products and technologies, risks associated with reliance on a limited number of component suppliers and single source components, and risk associated with obtaining and protecting intellectual property rights. Other factors that could cause operating and financial results to differ are described in Avocent's annual report on Form 10-K filed with the U.S. Securities and Exchange Commission.

Avocent, the Avocent logo, The Power of Being There and Equinox are trademarks or registered trademarks of Avocent Corporation or its affiliates. All other trademarks or company names are trademarks or registered trademarks of their respective companies.

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